In this medium of do-it-yourselfers, one thing is clear. It’s harder than it looks. And it’s about a lot more than just the way it looks.
Think about the challenges and the opportunities of pinpointing and persuading customers who share nothing more than a need for your product. Everything we learned about all the other stuff we do here is only peripherally interesting. This really is a new frontier. Our team has great resources. They’re younger than most of the rest of us, but we don’t hold that against them.